Many business owners are faced with the often challenging decision of whether or not to offer discounts as a way to promote their products and entice customers to buy.
Believe it or not, oftentimes, discounts can actually hurt your brand, and your bottom line. In the case of your self-storage business, if the customer would have rented anyway, and the customer is not staying with you longer than they ordinarily would, then offering discounts is just reducing your profit.
SRP Discount Optimization solution analyzes the efficacy of your promotional discounts offered to customers, to determine if they were profitable or helped attract more customers.
SRP Discount Optimization provides you with data on:
- The impact of discounts on the length of customer stay at your facility
- How discounts are impacting your bottom line