As a self-storage operator, your focus is on trying to attract all possible customers and fill empty storage units. Unfortunately, some customers are higher risk and you are left with problems.
That means time and resources wasted trying to collect auction, etc.
SRP Customer Segmentation solution helps you know your target customer better, helping manage risk by avoiding potentially problematic tenants.
Customer segmentation provides a data driven view of:
- Lifetime value (LTV) by customer type
- Risk (propensity to default) by customer type
By understanding who your ideal tenant is, you can focus your marketing efforts on attracting those customers.